When you're managing over 50,000 domains, proactively solving users’ security pain points can be a real differentiator.
That was the mindset of Veebimajutus, a regional hosting leader in the Baltics, trusted by B2C businesses to keep their sites fast, available, and secure.
As WordPress plugin vulnerabilities started affecting customer sites, they faced a tough challenge: how do you protect users from threats that aren’t your fault, but still land in your support queue?
The number of WordPress sites and plugins with critical vulnerabilities decreased by 23% over the last year. The best part? Users were delighted to get proactive notifications!
Veebimajutus tackled the problem head-on and turned built-in security into a key selling point for their premium plans. By offering Patchstack as part of their hosting stack, they were able to:
23%
Decrease in WordPress sites with critical vulnerabilities in 2024
+100%
Additional revenue stream margins on the higher-tier plans
The challenge: a rising security reputation risk
Veebimajutus was forward-thinking: WordPress plugin vulnerabilities on customers’ sites weren’t the host’s fault, but they would still feel the fallout when end-users failed to secure their WordPress applications and left their sites exposed to attacks.
The fallout?
🤬 Frustrated customers
🚨 A growing volume of support tickets
📉 A hit to the hosting company’s reputation
The solution: including Patchstack into higher-tier plans
To solve the problem at scale, Veebimajutus decided to go beyond offering advice to users.
They upgraded their high-tier plans to include Patchstack, the leading WordPress CMS threat intelligence and protection service that proactively monitors and patches vulnerabilities.
The implementation was seamless:
1️⃣
The hosting company received access to Patchstack’s dashboard for a bird’s eye view of all the vulnerabilities, applied virtual patches, threats blocked, attackers’ IP addresses, and other critical security insights. They used this data to alert users about vulnerabilities present in their websites.
2️⃣
When a user upgraded to the higher tier plan containing Patchstack’s protection, a unique API key was generated, ensuring the automated deployment of virtual patches that protect the users’ websites.
3️⃣
Whenever Patchstack found a vulnerable plugin, Veebimajutus notified the users of the steps taken to protect their sites, reinforcing the trust and the value of the higher-tier plan.
The results
By offering Patchstack as part of their hosting stack, Veebimajutus was able to:
- Capture additional revenue streams with 100%+ margins on the higher-tier plans.
- Reduce WordPress sites with critical vulnerabilities by 23% in 2024.
- See a significant increase in conversion rates to the higher-tier plan as a direct result of providing Patchstack.
Their users noticed the difference immediately. With proactive security in place, attacks dropped significantly - and so did their stress. The users were delighted by proactive notifications!
NPS scores climbed, thanks to a more secure and stable hosting experience.
Additionally, Veebimajutus began attracting higher-value leads - businesses that now saw them as not just fast and reliable, but secure by default, allowing them to challenge their competitors.
Their new out-of-the-box solution:
🚀 Offers the simplest and most valuable customer journey for SMEs.
👷 Minimizes customer workload.
💵 Adds a new selling point for premium plans.
📈 Diversifies income with built-in resell margins.
And with fewer security fires to put out, the hosting company’s team is shifting more resources towards growth and customer success. Their messaging is evolving, too – stability and security go hand in hand.
Want to turn your hosting plans into secure and high-converting solutions? Let’s talk about how Patchstack can help.
